How to Get Started with Real Estate Photography
We all know that photos are better than anything else in selling houses, so real estate photos must be perfect. Wondering how to get into the real estate photography business? This is the right place to learn how and where to get started.
1. Create a Real-Estate Photo Website
One of the best ways to endorse your services is to set up a real estate photo website. It allows people to see all the essential information and top-quality photos in one place. This website must balance both functionalities for the users as well as design.
Besides pictures, you can also include blog articles and videos on your website to reflect your experience as a skilled real estate photographer. Similarly, the website can act as a virtual platform for prospective clients to get in touch with you and hire you.
2. Create Your Portfolio
Click pictures of the inside and outside of your home to create your real-estate photography portfolio. You can even request local entrepreneurs or your closest friends to allow you to take photographs of their shops, houses, and property.
Be as artistic as you can and use any accessible items such as magazines, rugs and carpets, flower pots, etc., to beautify your compositions even more. You can also go on photo walks and observe many structures, whether you are in an urban area or the countryside.
Try snapping top-quality images of the same buildings from multiple angles and throughout different times of the day to show that you have the ability to make any structure look attractive under different lighting conditions.
3. Take Classes and Invest in Education
Taking photographs of real estate buildings is quite different from shooting portraits. Hence, you must have the correct knowledge and skills of how this niche runs before landing paid gigs.
Several online workshops, courses, videos, and tutorials can teach you everything about real estate photography. You may even attend in-person workshops or lectures. Some of these might include interactive activities to put what you learned into practice.
4. Attend Networking Events
You can attend gatherings and contact property sellers and real estate agents who may be interested in having you shoot for them at discounted or full rates. Besides this, you can attend several photography fairs and form connections with full-time, professional, and reputable real-estate photographers.
There are many instances where professional real-estate photographers may be looking to hire interns or assistants. This gives you an incredible opportunity to learn from professionals with many years of experience.
5. Advertise Your Services
There are various approaches to promoting yourself as a professional real estate photographer. Marketing your real-estate photography services across different social media platforms is the most effective way to engage with potential clients.
Facebook posts with images get 104% more comments, 53% more likes, and 84% more click-throughs. Using Facebook’s directed advertising, you can advertise your services to people by their interests, age, behavior, and location.
Instagram is a universal platform that allows you to tell stories via photos, giving your posts a more refined look. This platform allows you to add hashtags to your posts and expand your post’s reach to several people. Some valuable hashtags for real-estate photographers can be #rentalproperty, #dreamhouse, #homegoals, etc.
Your tweets on Twitter allow you to establish personal relationships with your followers and many prospective customers while boosting engagement and conversions simultaneously.
Pinterest is one of the best go-to websites for people who are looking for inspiration and ideas for their hobbies or projects. The platform allows you to create pins, so you can use all your real estate photographs and link them back to your site.
6. Check Websites that Post About Real-Estate Photography Gigs/Jobs
Besides social media engagement and networking via events, full-time real estate photographers can also look for clients via freelance job sites like LinkedIn, Upwork, Freelancer.com, and Craigslist.
